A few years ago, iBuyers were seen as a disruptor in the real estate market, using algorithms and technology to buy and resell homes faster than traditional agents could. But the market for these âvirtual real estate agentsâ has cooled considerably. Just 1% of sellers sold to an iBuyer between May 2022 and May 2023, according to the National Association of Realtors.
But just because iBuyers arenât quite as prominent as they were when they first entered the scene doesnât mean you canât use one. There are still a number of reasons why one may make sense for your specific situation.
An iBuyer, or âinstant buyer,â is a company that uses technology, like artificial intelligence and machine learning, to buy and sell houses fast. Opendoor is perhaps the most well-known iBuyer today as subsidiaries of giants like Zillow and Redfin have recently shuttered operations.Ěý
iBuyers are all about speed, making near-instant offers on homes and re-selling them quickly. For many, this offers a simpler, more convenient alternative to going through a traditional home sale and juggling closing on and moving into their next home.
All iBuyers function a little differently from one another and offer different services. Generally speaking, though, they use algorithms to estimate the value of your home and make an offer. If you accept, youâll take your profit and focus on buying a new home while the iBuyer handles all of the maintenance, marketing, and reselling of your old home. Many also integrate services like title, insurance, repairs, and financing to lower your costs of moving.
Unlike house flippers, iBuyers arenât looking for the most rundown property with high potential after a facelift. They arenât trying to hold homes for long, which means they prefer homes in good condition. The model is to offer close to market value and then lean on light repairs, marketing, and the strength of the housing market to turn a profit. Of course, they also charge fees in exchange for a fast closing and all-cash offer, sort of like a real estate agentâs fee.
Typically, the process plays out like this:
iBuyers are different than power buyers, which are real estate technology companies that have provide services to help the homebuyer and do more beyond just buying your home.Ěý
iBuyers were created to solve specific pain points of the home-selling process. As such, they excel in a few key areas.
Imagine youâve just gotten a job in a new city, but itâs on the other side of the country, and theyâd like you to start in two weeks. You have to sell your home, and you have to buy a new one in your new destination. Thatâs a lot to do in two weeks.
iBuyers can give you a cash offer on your home within a couple of days, and you can close within a week, pocketing cash to rent or putting a down payment on a new home.
Thatâs a lot better than the 43 days the median home spends on the market from the day itâs listed to when the owner hands over the keys.
You have to live somewhere else after youâve moved out! Selling a current home and buying a new one is a remarkable challenge, even for the most organized of people. iBuyers functions almost like a car dealership, making it easier to âtrade inâ your home to manage the balancing act of buying and selling at the same time. It offers a form of bridge financing to make the next home purchase a little more palatable once youâve pocketed a profit from your old house.
â Learn more about buying a house before you sell
Listing your home can be a real headache. If it doesnât sell immediately, it could be months of keeping the house spotless, clearing out on the weekends for open houses, letting realtors in for tours, and dealing with people on your front lawn wondering why your house hasnât sold yet. Sounds annoying, right?
An iBuyer gives you an offer in a few clicks, so you never have to clean up for an open house.
Despite a reputation for speed, iBuying transactions donât have to move fast. Most people prefer them to, but if youâd like to stick around your house, you can adjust terms to give yourself one final month in your dream home, or gather some time to look for your next house. Itâs up to you when you actually want to close.
Finally, although itâs a sellerâs market, that doesnât mean itâs an easy world out there. Selling a home involves risk and uncertainty when youâre selling to traditional home buyers. They could back out for myriad reasons, they could be rejected for a mortgage, or their current home appraises for lower than they expected.
The risk of a deal falling through with an iBuyer is next to none, provided youâre transparent about the condition of your home.
iBuyers are all about speed, flexibility, and certainty. But like all things in real estate, there are drawbacks, as well.
By far the biggest reason people avoid selling to iBuyers is because theyâll almost always sell for less than theyâd get on an open market. Between a lower offer and fees, you will for sure sell your home at a discount. In a hot market, it could be a very steep discount.Ěý
One small MarketWatch study of 26 home sales to iBuyers found that sellers made 11% less than they would have if they sold to a traditional buyer. Thatâs because iBuyers charge a fee of somewhere around 5% to 8% to sell your home on top of a valuation thatâs likely below the true market value you might get if your house were to be subject to a bidding war.
You pay fees in a traditional home sale, too, but theyâre considerably less than when working with an iBuyer. One Collateral Analytics study found that home sellers pay an average of 13% to 15% more fees to an iBuyer than they would to a traditional real estate agent.
iBuying doesnât exist everywhere. And if it does, there may only be one or two companies, meaning there isnât much competition for your business and a greater likelihood that youâll have to compromise.
The places where iBuying tends to do well are in cities where housing stock is newer, affordable, and similar in size and age â all of which leads to better comps and a more predictable housing market. Sun Belt cities like Phoenix, Atlanta, and Dallas-Fort Worth are some of the most popular for iBuying.
We touched on this in the lower profit section, but itâs hard to quantify the abstract. You donât know how much more you would have made by putting your house on the open market rather than selling to an iBuyer. Research suggests, however, that itâs a substantial amount.
iBuyers are making a profit on your home â they wouldnât buy it or sell it otherwise â so itâs fair to assume you could have gotten that same higher price had you worked with an agent and waited it out instead.
Only you can answer this question for your unique situation. Everybody is different and everybody values different things in a home sale transaction. If you really need to move quickly, or youâre not up for selling and buying at the same time, an iBuyer is a great option. If you want a fast influx of cash, like if you inherited a property you have no intention of living in, an iBuyer is a good option.
However, if youâre looking to make the best return on your initial home investment, itâs much better to sell on the open market.
If youâre looking to list your home, you might consider 91ĆĆ˝â°ć. Weâll help you prepare your home for sale and help you sell for more with recommended repairs. Plus, weâll guarantee your home sale for added-peace of mind.ĚýLearn more about how orchard works, or get started with a .
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Answers to some of the most commonly asked questions about iBuyers.
Buying a home from an iBuyer is just like going through a traditional home sale. In fact, it may even be easier as some iBuyers have their own lending divisions and are motivated to sell quickly.
Any iBuyer will provide a home listing on their website and allow you to schedule visits to properties through the site. Plus, you usually wonât have to wait to move in since most iBuyer properties are already vacated by the time theyâre listed for sale.
Yes, iBuyers are legitimate, but theyâre for-profit businesses. They arenât looking out for your best interests ahead of their own. As such, you should approach any iBuyer transaction with at least a small dose of skepticism and make sure that itâs absolutely the right option for you.
The five biggest iBuyers today are Opendoor, Simple Sale, Offerpad, Buy Before You Sell, Knock Home Swap.
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